Just how important is social media for your gym? If we said VERY would you believe us? At Wodsites Australia, home of gym marketing, we know the value of social media for gym owners. So before we give you our 10 tips here are some quick stats about social media usage in Australia:
Social Media Statistics Australia – February 2015
1. Facebook – 13,800,000 Registered Australian users
2. YouTube – 13,500,000 Australian users
3. Instagram – 4,000,000 Monthly Active Australian Users
4. LinkedIn – 3,300,000 Australian users
5. Twitter – 2,791,300 Active Australian users
6. Yelp – 1,500,000 Australian users
7. Snapchat – 1,070,000 Active Australian users
8. Flickr – 700,000 Active Australian users
9. Pinterest – 350,000 Active Australian users
10. MySpace – 120,000 Australian users
11. Google Plus – approx 60,000 Active Australian users
12. StumbleUpon – 50,000 Active Australian users
*statistics taken from Social Media News Australia Ok, so now you’re convinced that social media is pretty important let’s look at 10 quick tips that you can start using right away to help your box get noticed.
1. Use Branded Photos
Social media has become an extremely visual marketing tool in the past five years. As an example, tweets with images get 18% more clicks, 89% more favorites and 150% more retweets than those without. By branding your images you can be sure that your competitors won’t steal them and your brand name will be circulated fast. Check our blog about Best and Worst CrossFit Images.
2. Be Consistent
Social media is not a quick overnight fix so you need to be consistent. It is better to tweet less each day but keep it up every day than to go crazy for three days and ignore it for a week. Your followers will soon be relying on you for regular updates so don’t disappoint them!
3. Use Apps
Gathering data on Facebook (such as email addresses and telephone numbers) can be a minefield. This is because Facebook rules and privacy laws prevent you from asking for fan data on an open thread. By using apps such as AgoraPulse you can run contests and legally gather data to add to your mailing list. There are tons of cool ways to use the apps to gain new members. Why not try a weekend quiz, poll or coupon deal? For special occasions or promotions you could also try a sweepstake with a cool prize for the winner.
4. Check Your Reviews
Sites like Yelp are huge in Australia, predominantly for placing reviews. If one of your box clients has had a positive or negative experience then they may visit an online review site to voice their feelings and you need to be on top of that. Always respond politely and encourage a one to one discussion offline wherever possible. If you got a bad review then try to encourage some positive ones from your box members. Never be tempted to slate your competition or place a ton of bogus reviews for yourself… it will backfire!
5. Update Your Information
It’s not really a tip as much as it is a no brainer but you’d be surprised how many CrossFit boxes we see with incorrect online information. Make sure your telephone number, email address and map directions are correct and frequently check your “contact us” hyperlinks to make sure they are working correctly. Make it a habit to regularly Google search your business and check that the details you find are all correct.
6. Interact More
Every day aim to interact more with your fans, followers and those you follow. Ask questions on your social pages and interact with the answers. Questions like “Which WOD do you prefer” and “What are your CrossFit Goals for The Month” always work well. If a follower asks a question try to answer it quickly and pay attention to the discussions which happen on your pages… you could learn a lot from them!
7. Post Videos
Whether you have a YouTube channel or not you can still post videos as part of your social media strategy. Ideally videos should be under two minutes, well filmed with clear instructions or some cool background music. Perhaps you can make a funny CrossFit Fails video (of course with the permission of the participants) or you could show your WOD in video format. In 2014 the use of video content in digital marketing increased from 8% to 58% and that’s due to one big reason… It works!
8. Add Social Media to Landing Pages and Websites
Yes we know, another no brainer but there are tons of CrossFit sites which haven’t done this yet! Your social icons should be clearly displayed across your website (with correctly working links) and if possible you should add share buttons to your blog and campaign landing pages. This makes it super easy for visitors to share your content on their own social pages which creates social virality… Wodsites Australia really loves social virality!
9. Tell Your Members
Great designs on your CrossFit social pages can make a huge difference. They make the difference between an amateur looking box and one which is run by professionals. Your social media graphics may include your social covers for Facebook, Twitter, Instagram and the other big sites. They may also include your memes, WOD photos, team pictures and gym images. At Wodsites Australia we specialize in graphic design for the CrossFit industry and will be more than happy to get you started with an image pack. For more information on marketing your CrossFit box chat to our team or check our blogs HERE. Photography Supplied By reannajanephotography.com.au
10. Great Designs
Create a welcome pack or email for all new members which includes your social media links. Let them know that by following your social media channels they will be part of your online box community and that their input will be really valuable to you. By doing this you will have genuine engaged fans for your pages who are keen to interact and spread the word about your box. Once you are all set up then you can start sending out e-newsletters to your members. These can link to your social features pulling in more interaction and making your members feel a part of your team.