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Jon Gilson, is the legendary CrossFit® author, speaker, and business owner, and the guy behind The world famous AF Project. The AF Project helps gym owners market and grow their box the intelligent way to get more members, maintain member loyalty and increase brand awareness. We love following his blog and you will to! In this article we will be looking at 3 CrossFit® Marketing Secrets we can learn from Jon Gilson that you can apply to your own gym!