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Getting new marketing ideas is hard. But sometimes you don’t have to search for new ideas, just use those that work. Here is a list of 7 Marketing ideas for your Gym that can help you get new and retain existing members. https://gymleadmachine.com/ can help you with most of these ideas.
1. Corporate Challenge
Do you run a corporate wellness program? Do you have multiple businesses working out at your gym? Run an organizational challenge.
Get local businesses to compete against each other. Business owners are innately competitive and getting them to have a friendly competition with other business owners will get everyone working towards a goal, and bring more sales to your gym.
The competition could be whatever suits your gym. It could be weight loss, the total time devoted to working out, increasing in strength, or training for a triathlon or something like Tough Mudder.
When doing a competition such as this there need to be guidelines, rules, set a timeline and a visual display of who’s winning. Because as with all competitions, bargaining rights is just as important as progress.
2. Flash Special on Gym Anniversary
On your gym anniversary run a promotion for the first 20 non-members that visit the gym. The special price largely depends on your monthly membership costs and the type of gym you own. If you have a one-to-one personal training company, it might be a little more costly for you to give six months for free with a 12-month contract versus a big box gym.
Evaluate your membership and provide a unique offer that will get people in the door. When the 20 people do arrive, make sure you give them a tour, introduce them to the coaches/trainers and make them feel welcome.
3. 6 week Challenge
You can test a lot of different fitness marketing campaigns but one thing that will bring members together is weight loss. Whether this is a group or individual effort, a weight loss campaign with a start date, end state, weight goals and coaches to help the individuals along the way will get members and even non-members on board.
When it comes to a weight loss challenge you don’t just have to limit it to your members. Make the challenge open to everyone for a fee. You can give current gym members a discount since they will be paying extra to be part of the challenge.
A weight loss challenge accomplishes two great things. It helps members reach their goals and it gets non-members in your gym.
Besides the gratification of losing weight, you can give the winner something awesome. For a CrossFit box, the prize might be lots of Progenex products. For a yoga studio, it might be a Manduka yoga mat with cool yoga clothing. You get the idea, make the prize something that is related to your gym and it’s somewhat expensive.
4. Ask for a Google Review
Google reviews not only look good when people are searching for a gym to commit to but people really read them and it helps your business rank higher than your competition in local SEO! And more than not, it influences their decision. If you’re lacking in Google reviews get your members to leave you reviews. This kills two birds with one stone.First, you get Google reviews on your page which looks good to non-members and it is great for Google. Second, it gets new people to your gym. You can ask for a review in a multitude of ways:
- Ask after a workout
- Ask through an email
- Ask through social network
- Ask when you send a bill
No matter how you do it, check if people know how to leave a review. If you are asking through email or social networks, make it easier and share a link for review.
5. Answer member questions via blog posts
You know those questions that members continuously ask you during class? Answer those questions on your website. Not only will these blog posts help with current members but now you have a place your members can turn to for resources and FAQs.
Want to take it one step further? Create short videos answering the question and post them on YouTube. This is great for gyms that have a lot of technical workouts where movements are essential in efficiently completing the workouts.
Members can have a resource that they can turn to again and again when they need that extra bit of teaching or forget something that you told them.
Creating this unique content is not only a great time saver, member keeper but it also helps your website rank for more keywords.
Providing consistent, valuable content that is SEO optimized will get more people to your website online.
Then in these blog posts, you have a way to capture the new visitor information and then you start creating an email list. An email list for your non-members and members. Send non-members valuable content via emails and persuade them to visit your gym with a discount or a trial period.
6. Provide Meal Plans
One of the most difficult aspects of fitness and having a healthy lifestyle is nutrition! You know food is a constant battle with members so give them a helping hand with meal plans!
A big problem with eating healthy is that most people don’t know what to eat or how to make “healthy” food taste good. In addition to being an example, provide your members and even non-members meal plans to make their life easier.
You might be thinking, how is a meal plan a fitness marketing campaign?
This falls in line with answering your member questions on your website via blog posts. Provide content that people want and find valuable will draw people in. Nutrition is one of the hardest things for people to master so by providing a meal plan on your website (gated of course) will keep your members happy. They will feel like you’re going the extra mile, working harder to make sure they are seeing the results they want.
Let me explain what I mean by “gated.” When you create something like a meal plan, something that can be downloaded and saved on someone’s phone or computer or even printed is an “offer.” In order to get this offer the first time visitors will need to provide you with some information. This could be name, email and an extra question such as; “Are you currently a member or a gym?”
When you ask for this information this individual is now in your email list. From then on you could send them more valuable information and updates about becoming a member.
For current members, you would send the meal plans via email.
7. Put SMS to Work for You
Everyone is tapped into text these days, so why not use that to your advantage? FitnessTexter recommends you throw a fitness code on your website, flyers, social media and more. When people text a code to the number, they get instructions on how to schedule a free intro pass or something similar. Check this link to better understand how SMS can work for you. (The Ultimate Text Message Marketing Guide For Gyms)
Fitness marketing is more than just ads with pictures of super fit people with abs. It’s about communicating the right message to the right person using the right method. Get that trio correct and you’ll get more members than you have room for.
Getting new marketing ideas is hard. But sometimes you don’t have to search for new ideas, just use those that work. Here is a list of 8 Marketing ideas for your Gym that can help you get new and retain existing members. https://gymleadmachine.com/ can help you with most of these ideas.
Remember don’t try to sell, rather provide value, help your members and non-members reach their goals and you’ll see a different response.