As soon as the holiday season rolls in, people are suddenly more willing to spend money. Pretty much all you have to do is get in front of them to get the sale.
What’s amazing to me is most gym owners get to November and they can’t wait to switch off with the rest of the world and not realizing that this is the time they should be totally cleaning up.
What’s more, come January every gym owner will be pushing out their offers and you may have missed your best window to close the lion’s-share of new members.
That’s why it’s time to up your marketing game RIGHT NOW, when the holiday season has just begun.
Churn out more of those blog posts. Post more videos. Be more active on social media. Get in touch via email. Run more ads. Be more visible than you’ve ever been before.
Visibility, though is just one part of the equation. You need to also make everything you put out as relevant as possible to your target customers—and one of the best ways to do that is to identify a problem of theirs that you want to address.
Once you’ve done that, simply craft all your marketing messages around it to instantly increase your odds of getting noticed. This works because people are not actually looking for things to buy. They want solutions to problems they have.
