Boost Your Gym’s Email Click Through Rate With This Simple Trick
Preview Text: Struggling with poor click through rates in your sales and marketing emails? I’ve been there. Let me show you the simple tweak I made to fix the problem.
Are you struggling to get people on your mailing list to click on the links in your sales and marketing emails? I know how you feel. I’ve been there.
The good news is I was able to fix the problem, and today, I’m going to show you exactly what held me back and how I overcame it.
Let’s get started!
The Problem: Text is Boring
If I sent you two emails, one with nothing but text and another that had a photo, which one do you think would grab your attention more? It’s most likely the latter, right?
Well, your clients and prospects will almost always make the same choice because all-text emails are not only bland, they also look exactly like the ones we get at work all the time. There’s really nothing about them that stands out.
And can you really expect people to read (and engage with) your sales and marketing emails if they remind them of work? Probably not, right?
If you want your clients and prospects to take action, you’ll need to first grab their attention—and adding visual elements to your sales and marketing emails is a great way to do just that.
But Why Stop at Photos?
Don’t get me wrong. Photos and other graphic elements are definitely a great way to make your emails more appealing. But you know what’s even more attention-grabbing than photos? Videos.
Nothing boosts engagement and click through rates than videos. Why else do you think would brands and marketers be spending a fortune on them?
The only problem? It’s not really ideal to attach videos to your emails. Your clients and prospects will most likely not appreciate being forced to download ridiculously large files just to hear what you have to say—if your email provider would even allow you to attach them in the first place.
But what if you just uploaded the video on YouTube or Vimeo and then pasted the link to it in your email instead? It would automatically generate a thumbnail preview, right?
Yes, it would, but that thumbnail would still essentially be just a photo. What we want is something that actually moves.
This is where today’s featured tech tool for gym owners comes in. GIPHY Capture is designed to do two simple things:
- Turn your photos into GIFs
- Turn your videos into GIFs
Of course, the second one is what we’re interested in because, again, we’re trying to create emailable videos (that are not actually videos).
So, how does GIPHY Capture work?
It’s simple, really. Just upload the video you want to turn into a GIF to YouTube or Vimeo, paste its URL into GIPHY Capture, and you’re done!
What Exactly Can You Do With These GIFs?
Pretty much anything you want!
In terms of email marketing, you can use it to drive people to your YouTube or Vimeo page, announce a promo or special offer, or simply get people to visit your gym website—which are exactly the things I use my custom GIFs the most for.
As for social media, you can use the tool to turn any funny or motivational gym videos you have into shareable GIFs and memes.
Does This Actually Work?
Well, like I said at the start of this post, this is exactly what I did to bump up the click through rate of my sales and marketing emails. So, at the very least, I’m 100% sure it doesn’t not work.
But as for the question of it working for you, while there’s really no reason why it shouldn’t, the only way to be sure is to just give it a shot. The tool is free anyway so you have absolutely nothing to lose even if the strategy doesn’t work for some reason.
But the Tool Only Runs on Macs
So, if you’re using Windows or Android, then you’ll have to use a different tool to create your custom GIFs—at least for now.
The good news is there’s a lot of alternatives you can use. Some are totally free; others require you to pay to create watermark-less GIFs.
A great free option is makeagif. All you need to create non-watermarked custom GIFs using it is to sign up for either a free or premium account.
Don’t worry, the free account already has pretty much everything you need. All the premium plan has are a couple of handy extras that you don’t really need, such as:
- The ability to create HD GIFs
- The ability to add your gym’s logo to your GIFs as a watermark
- The ability to add your gym’s social media accounts to your GIFs
HD GIFs are good to have but not absolutely necessary for attaching to emails. The recipient won’t view them in full screen anyway.
As for your logo and social accounts, on the other hand, you can just add them directly onto your videos before turning them into GIFs.
At the end of the day, though, regardless of what tool you use to create your custom GIFs, the result stays the same: you get better click through rates.
Start Harnessing the Power of GIFs Today
You now know just how powerful custom GIFs can be, especially when used in sales and marketing emails. And with tools like Giphy Capture at your disposal, creating them is easier than ever. So, give them a shot today and let me know how much of a difference it makes for your gym!