Craft Headlines That Get New Members For Your Gym With This Free Tool
Preview Text: Writing compelling headlines is harder than you think. And if you don’t get it right, you end up leaving serious money on the table. Fix it with this free tool!
First things first: what’s so special about headlines anyway? How big of an impact can they really have on your sign-ups?
I’ll let this quote from legendary marketer David Ogilvy answer that:
‘On average, five times as many people read the headline as read the body copy. It follows that if you don’t sell the product in your headline,
you have wasted 80% of your money.’
Yes. You read that right. If you’re constantly failing to get your prospects to sign up with your headlines, then you’re leaving serious money on the table.
And even if you don’t immediately get them to say yes using your headlines, if you can at least get them intrigued enough to read the rest of your pitch, then you’ve already significantly upped your odds of closing the sale.
The Problem: Writing Winning Headlines Is More Challenging Than Most People Think
How hard can it be? It’s just a single line of text after all.
Well, if I asked you to sell me a gym membership in a single sentence right now, would you be able to do it? Would you be able to convince me that your gym is the best one for me without actually enumerating the things that make it good?
Now you see how challenging it is, right? Writing a multi-paragraph spiel is so much easier because it gives you more ammo to persuade the prospect to sign up. If a single sentence is all you had to work with, you’ll need to know how to make every single word count.
This is why great copywriters get paid the big bucks. They know exactly what to say, so they don’t need to say a lot to get their point across and get the sale.
So, does this mean you need to spend big bucks on a professional copywriter just to get headlines that convert?
For things like ads, sales emails, and other sales-related materials, yes. But for things like blog and social media posts, there’s a more budget-friendly alternative you can turn to.
As you may have probably guessed by the name, CoSchedule Headline Analyzer reviews the quality of your headlines. It scores them based on the following criteria:
- Your use of common words (the more there are, the less your headlines stand out)
- Your use of uncommon words (the more there are, the more eye-catching your headlines become)
- Your use of emotional words (i.e., those that compel people to take action)
- Your use of power words (similar to emotional words)
But what good is it going to do you if it doesn’t also tell you what you can do to bump up your scores, right? Fortunately, the tool is also designed to do that. It’ll show you exactly what changes you have to make to instantly improve your headlines.
Long story short, while there’s a small chance that the tool will actually get you to the level of the world’s top copywriters, it’ll surely help you churn out more compelling headlines than if you do everything yourself.
Cool, But What Makes It Budget-Friendly?
You’re right. Businesses use free stuff to set prospects up for ridiculous upsells all the time. But that’s not the case here.
The tool really is 100% free. There are no time limits, locked features, or paid plans to worry about. You can use it as much as you’d like for as long as you’d like.
You see, CoSchedule, the company behind the tool, makes their money from their other marketing solutions. They’re simply using this tool to generate leads who might end up needing their other offerings in the future. If you’re not one of them, then no amount of upsells can convince you to buy, right?
Craft Compelling Headlines Like a Pro Without Spending Years Learning Copywriting
Writing effective headlines is more challenging than it seems. You need to be able to make every word count because you only get a single sentence to persuade the prospect to either sign up or at least listen to the rest of what you have to say.
Make the whole thing easier with CoSchedule Headline Analyzer. Try it out today!