How to build a marketing plan for your CrossFit Gym

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Before you rush into making an Ad campaign or printing flyers you should first understand what is the marketing plan and why is it important. A marketing plan is part of a business plan. And as a business plan focuses on the goals of the company as a whole the marketing plan focuses on how it will achieve these goals. A marketing plan is important and researches have shown that documenting your marketing strategy gives you a greater chance of being successful. Making marketing plan can be difficult, so here is something new: One-Page Marketing plan. A marketing plan should be simple and it should be a document that you take out regularly and review.

How to Write a One-Page Marketing Plan

1. Select your ultra-specific niche target market

It might seem counterintuitive, but you want to choose a target market that isn’t very wide. And this is critical. When you go niche with who you’re targeting, you’ll end up with an audience with a lot of interest and depth in your market.

2. Craft a message your target market responds to

This step is where you get into the minds of your audience. What is the one thing that’s keeping them up at night? What do they worry about at 3 a.m when they’re lying in bed thinking? Crafting your message is getting into the conversation that’s already happening in their mind.

3. Reach your prospects with advertising media

Bridge your target market with your message via advertising media. This is the most expensive step to your marketing plan, and it can be done through digital marketing, Facebook ads (How to write amazing Facebook ads for your gym), or Google ads. If you’re doing offline marketing, your paid messaging is done through direct mail or print advertising.

4. Capture leads in an opt-in or a CRM

Lead capturing is the process you must implement for saving your leads’ contact information. You have to complete this step before you can start nurturing your leads  and convert them into paying customers. You can see here( how CRM can help you with leads.

5. Nurture those leads by following up

You need a good method for following up. And if you’re worried about pestering your audience? Don’t be. Following up isn’t about pushing an offer on your prospect when they don’t want it, but it’s about delivering tons of value.

6. Convert your prospect into a customer

This phase is where you go from a prospect only knowing about you to trusting you — and then spending money on your product. Once you deliver value, you can make an offer that is much more likely to convert.

7. Create your tribe by delivering a world-class experience

Our goals in marketing are to take a step beyond the transaction. And with an endless amount of options, people are seeking something special today. They want to buy from a company that can deliver a wow experience.

8. Increase your lifetime customer value

It’s much easier to convert an existing customer than a brand new customer. Increasing your lifetime value is about finding ways to increase the amount of money someone spends with you. But, it’s not about scamming people — this step comes back to delivering massive value to your audience.

9. Orchestrate and stimulate a targeted system for referrals

You can’t sit and hope for referrals. Instead, you need to create a specific system where people expect that you have to give them referrals (or you have a defined process for requesting those leads and referrals).

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