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Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to start with your next landing page design, the infographic below is a great place to begin.
- The Header
The best way to make sure your homepage is clear and simple is to start with a header that spells out exactly what you offer. This area is the first thing your visitors will see. Make sure it explains, in about two seconds, what you offer. Write this copy in the planning phase so you can know it works.
Before a customer contacts your company they have an impression of you based partially on your logo. They may have seen it online or in print, in a directory or on a business card. If the logo is visually engaging and well designed, the potential client may choose you over the competition. Your logo can say a lot, either positively or negatively — and is the first opportunity you have to pique the consumer’s interest.
- Use Images and Videos that relate to copy
Choose images and videos that present your gym in the best possible way. Grainy and poorly reproduced photographs on a small business website can be an instant deal-killer. Select only high-definition images, while also making sure they come in small file sizes. Don’t make any image larger than it has to be, in order to avoid distortion. Also, remember to include friendly-looking headshots of your top executives on your “About Us” page.
- Call To Action
Call-to-action (CTA) buttons are the buttons you use in your website and on your landing pages to guide users towards your goal conversion. It’s the part of the landing page that the user needs to click in order to take the action you want them to take. CTA buttons can vary in style and size depending on your goal conversion and website style. CTA buttons have a very specific goal: to get your web visitor clicking and completing a conversion.
- The Plan
In the next section, spell out a three- or four-point plan that shows customers how to do business with you. Keep it simple, and again, make sure you use illustrations, numbers, or bullets to make it scannable.
Including three or four customer testimonials will greatly enhance your authority and show people that what you offer really works. Use testimonials that speak to the major objections prospective customers face. For example, if the price is a factor, make sure you feature a testimonial that says what a great investment the product was, or how much more money someone’s made as a result of doing business with you.
If you don’t want to go through the entire process of creating your website you should check out https://gymleadmachine.com/. Gym lead machine uses these and many other rules when creating websites, so you can save time and money in this process.